Probably my absolute favorite thing that I learned in Social Media was all of the apps that we explored and learned about on Wednesdays. There is so much out there that I didn’t even know existed. It really opened up my eyes to all of the options we have as Social Media and tech savvy individuals.
Another thing I’ve learned is how important it is for company’s to have some sort of Social Media Marketing. I knew this before, but after this class I feel like it should be necessity for companies to have a Social Media presence if they are looking to grow their company and customer base. I think it’s interesting how they use activity metrics in doing this. They decide when is the best time to post a status, promotion, or video. They use this metric as a way to post at the most opportune time so a large number of their followers/fans will see it and react.
Another thing that we stressed in this class is how important it is for you to watch what you post online and to be careful. You never know you is watching your activities on Social Media. This is a huge issue that I personally see all the time. I see fellow students on Social Media all the time posting things that would never put off a good impression of them if a future employer looked at their profile. The last thing I learned is how creepy it is that check-in apps can let other stores know when you are in the area. It’s kind of cool because a lot of times they will give you digital deal/ coupons, but still kind of creepy. I didn’t even know that was possible.
All in all, I really enjoyed this class. I feel like I personally gained a lot of real world information. It is definitely a class that I would suggest to any marketing major or minor. The topics I’ve learned in this class have prepared me for my future career or any position to work in social media.