One company that I absolutely LOVE is Blue Kite. They are a local boutique in downtown Conway. I think they are pretty new. I first heard about them this past Fall. They have all the latest trends and have the best prices. They have a social media presence on Twitter, Facebook, and Instagram.

Personally my favorite Social Media that they use is their Instagram. They use their Instagram that I have never seen other stores or designers do. During the week they hold sales and coupons using their Instagram. For instance, sometimes they will post a picture saying, “10% off all purchases today only.” The catch is that you have to show them the picture that they posted on Instagram to get the 10% off. This gives the customer the incentive to follow their Instagram. Another thing that they do is rainy day sales. As you can probably guess, on rainy days they will post pictures of certain items that are on sale for the day. This motivates individuals to get out of their house on a dreary day and spend some money. Another thing the boutique also does is they have yoga on Tuesdays and Thursdays. They use their Instagram and also their Twitter to keep customers and also just members of the community informed about their yoga classes.

All of these things that Blue Kite does on their Instagram is valuable to me and also to other customers. It gives them an edge and i’m sure it has enhanced and grown their customer base. Their prices and deals are very important to me because being in college I still want to look good, but also keep my checking account open. They way Blue Kite keeps up with their Social Media helps them build trust and a relationship with their customers.